In this post, I’ll walk you through creative ways to make $100 or more per day using Instagram Reels. Anyone can do this, and you don’t need to be Instagram famous. Make sure to read until the end because my last point is my favorite!
What is Instagram Reels?
Instagram Reels is basically a TikTok clone. It’s a platform where people can post short-form videos up to 30 seconds long. You’ll find a wide variety of videos on Instagram Reels, including dancing, pranks, educational content, stories, and trends similar to TikTok.
Why Having a Niche is Important
To succeed on Instagram Reels, you need to focus on a niche. A specific area of expertise makes these tactics far more effective.
1. Build a Personal Brand Funnel
Leverage Instagram Reels as part of the ultimate personal brand funnel:
- Create content on TikTok.
- Repost the same content on Instagram Reels.
- Include a call to action in your videos, leading viewers to your YouTube channel or website.
This method allows you to grow your personal brand and audience effectively. While TikTok followers may not generate much income, YouTube is far more monetizable. For example, with 200,000 YouTube subscribers, I make over $300,000 annually, compared to $10,000 from 330,000 TikTok followers.
2. Sponsored Posts
Instagram Reels can help you land sponsored posts. Brands pay for videos where you promote or mention their products. If your videos get over 100,000 views, you can charge $1,000 or more per post. Always aim high with pricing to maximize your earnings, but be mindful not to oversaturate your content with sponsorships.
3. Combine Multiple Platforms
Use Instagram Reels as part of your strategy across TikTok, YouTube, and Instagram. This approach allows you to command higher fees when working with brands since you’re reaching different audiences across platforms.
4. Sell Your Own Products
Promote your own products, services, or courses through Instagram Reels. It’s free marketing and allows you to build a sustainable business beyond social media. Integrate promotions naturally into your content and focus on providing value.
5. Manage Influencers
Help influencers post on Instagram Reels by acting as their manager. You can take a percentage of their brand deals, typically 10–20%. Social media agencies should also prioritize Instagram Reels for their clients, as it’s an untapped market with massive potential.
6. Affiliate Marketing
Affiliate marketing is another lucrative way to monetize Instagram Reels. Create short videos that highlight a product or service and include a link to your bio, where people can access your affiliate links. Using services like Linktree, you can promote multiple products. This method is highly passive and can generate significant income over time.
The Long-Term Goal
Think of Instagram Reels as an investment in your personal brand. Social media fame is fleeting, so building a business off your social presence ensures long-term success.
Conclusion
Instagram Reels is a powerful tool to grow your audience and income. Whether through personal branding, sponsored posts, or affiliate marketing, there are endless opportunities. If you’re already on TikTok, repurpose your content for Instagram Reels and build equity in your brand.
If you’re interested in building a YouTube channel, check out my Six-Figure YouTube Academy, where I share how I grew my channel from zero to over $300,000 in profit per year.
